Electric Lounge

Last week I was invited to attended the launch of Westfield’s exciting new campaign at Westfield Doncaster. Westfield has collaborated with a handful of their favourite Australian fashion bloggers:  Phoebe Montague of Lady Melbourne, Sarah Willcocks of StyleMelbourne, and Sydney-based Claire Fabb of Style by Yellow Button, Liam McKessar of  Front Row Suit and Alexandra Spencer of 4thandBleeker.com .

Each blogger was given free range of the new collections at Westfield and styled their favourite looks from the season in a fashion shoot or film. With very chic results!

We previewed each blogger’s styling work in very cool fluro capsules.

I spoke with Sarah from Style Melbourne and Phoebe from Lady Melbourne about their shoots and the fabulous outfits they styled for the project.

Phoebe said she was inspired by the idea of shopping being a playground, shooting her
looks at Westfield Doncaster itself and styling a set of flattering, colourful outfits. Vivid orange
and red stood out on both tailored and fashion forward wide-leg pants paired with classic silk
blouses, while a 1950’s style knee-length dress perfectly suited Phoebe’s petite and curvy
silhouette. Here are her gorgeous campaign images:

Each look combined on-trend graphic prints and bright colour with simple yet eye-catching gold accessories and elegant spring footwear. Phoebe styled clothes and accessories from Farage, Kookai, Leona Edminston, Nine West, Novo, Oroton and Sass & Bide.

Here is a montage of Lady Melbourne’s shoot on YouTube.

Sarah took on the graphic prints trend with a twist of sport-luxe. Using royal blue, yellow and white as a vibrant colour palette, she styled slim fitting Aztec print skits with tailored blazers, and simple blouses.

For Sarah’s petite figure, the cuts she chose perfectly accentuated her curves and showed great versatility for a work to evening outfit. Sarah styled clothes and accessories from Arthur Galan AG, Betts, Country Road, Mimco, Oroton and Steve Madden. The campaign was shot by 35mm Photography  at the balcony at Pybus PR and the beautiful Domain Flowers in South Yarra.

Here are her looks on Youtube.

Here’s an Instagram of myself and Kyra Pybus on the night. If you’re on Instagram hit me up, Im @StyleWithCindy !

I’m a big fan of  seeing real, healthy women in the media. I can see the looks that these two gorgeous girls have created working on many of my clients. Congratulations Sarah, Phoebe and Westfield on a beautiful campaign!

Photography at Westfield Doncaster by SDP Media