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Home Personal Stylist Blog Fashion Forward VAMFF Opening Event

March 20, 2014 by Cindy Newstead

VAMFF Opening Event


The opening event was presented by David Jones to showcase the Autumn/Winter trends for 2014, which was nothing shy of spectacular!

When arriving at Docklands Central Pier you are faced with a life size Lavazza Coffee cup, (where Gary Pepper Girl, Nicole Warne, spent most of her time throughout the day), and a painted red carpet which made the whole event feel that little more glamorous for the every day person!

Garypeppergirl, Nicole Warne. Sourced from http://instagram.com/garypeppergirl

Garypeppergirl, Nicole Warne.
Sourced from http://instagram.com/garypeppergirl

Walking along the red carpet we found the L’Oreal tent, a place to not only get a quick makeover but to purchase product too – We took a pass on this one and dove straight into the event.

As we strolled into the dark pink lit room, we were greeted by Virgin Australia “flight attendants” and receive a much needed drink of bubbles.

Surrounding us were the likes of beautifully pregnant Meagan Gale, Helen O’Connor (Designer) , Camilla Franks (Designer), Michael Lo Sordo (Designer) and fashion photographer Margaret Zhang.

Being only 3 rows behind the glowing Meagan Gale was not the only excitement from this event. As the show started the pink lights were shut off and the doors of the runway platform opened with a shining bright light!

The first model to face the runway and open the event was Miranda Kerr’s replacement, Jessica Gomes. With hair full of volume she showcased Scanlan and Theodore.

Photo Sourced: www.lucasdawson.com.au

Photo Sourced: www.lucasdawson.com.au

Some other brands Jessica wore were Nicholas and Zimmermann, as well as some high-street brands such as Mink Pink, Cameo and Staple the Label.

Although Jessica was the model opening the event, she is more curvaceous allowing more structured outfits to be showcased which we found extremely flattering!!

Photo source: www.lucasdawson.com.au

Wearing Nicholas – Photo source: www.lucasdawson.com.au

Wearing David Jones, Sourced from www.lucasdawson.com.au

Wearing David Jones, Sourced from www.lucasdawson.com.au

Ginger and Smart - photo source www.lucasdawson.com.au

Ginger and Smart – photo source www.lucasdawson.com.au

Dion Lee - photo source www.lucasdawson.com.au

Dion Lee – photo source www.lucasdawson.com.au

Another model hot on the scene was, Montana Cox who was just a step behind Jessica Gomes.

Nicola Finetti - Photo Sourced from www.lucasdawson.com.au

Nicola Finetti – Photo Sourced from www.lucasdawson.com.au

Another brand which caught our eye was Willow, not only for their clothing but for their shoes also!

Willow

Willow

VAMFF Melbourne Fashion Festival

Willow – photo source www.lucasdawsonphotography.com.au

Sabatini and Thurley showcased their little more edgier and grungy side with loose and darker outfits.

Sabatini - sourced from www.lucasdawson.com.au

Sabatini – sourced from www.lucasdawson.com.au

Thurley - sourced from www.lucasdawson.com.au

Thurley – sourced from www.lucasdawson.com.au

The Thurley outfit above could be worn in an every day world with a slip underneath or even over a pair of pants – for runway things need to be a little more crazy!

Also showing some of their alternative side was Akin and Camilla and Marc with outfits displaying a bit of edge with more structural design.

Akin - photo source www.lucasdawson.com.au

Akin – photo source www.lucasdawson.com.au

Camilla and Marc - photo source www.lucasdawson.com.au

Camilla and Marc – photo source www.lucasdawson.com.au

Akin - photo source www.lucasdawson.com.au

Akin – photo source www.lucasdawson.com.au

More outfits below showing some structure and shape, perfect for smart casual or work attire 🙂

Bianca Spender - photo source www.lucasdawson.com.au

Bianca Spender – photo source www.lucasdawson.com.au

Camilla and Marc - photo source www.lucasdawson.com.au

Camilla and Marc – photo source www.lucasdawson.com.au

Josh Goot - photo source www.lucasdawson.com.au

Josh Goot – photo source www.lucasdawson.com.au

That’s our little insight into the opening event for VAMFF and Autumn Winter Trends for 2014.

Stay tuned for the next event we will attend this evening, which is Runway 5 presented by Cosmopolitan.

 

Style with Cindy Team xx

Categories: Fashion Forward Tags: AW14, David Jones, VAMFF

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Comments

  1. Mirah Talia says

    March 22, 2014 at 10:30 am

    The David jones collection looked amazing. I went last night to the ‘shop til you drop’ show and that was fantastic, went to a behind the scenes tour and had a look at the girls getting their hair and make-up done. Loved the VAMFF!!

    • Cindy Newstead says

      March 22, 2014 at 1:25 pm

      That’s great Mirah, I bet you enjoyed going back stage, it’s amazing isn’t it! A hive
      of activity!

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